Hi, I'm Aidan Bernal

At the heart of everything I do is my family. They’ve shaped the person I am today, providing not only encouragement but also the wisdom I lean on as I pursue my goals. I strive to carry forward the lessons they’ve taught me—living with curiosity, approaching challenges with an open mind, and treating others with respect. These values guide how I build relationships, make decisions, and continue to grow both personally and professionally.

I’ve had the privilege of gaining diverse experiences in sports and business, from supporting the Texas Rangers’ communications team at spring training to interning with Athletes Authority Sport Management in Australia. Along the way, I’ve built expertise in marketing, analytics, and brand development, while also completing a Business Marketing degree at Texas Tech and pursuing my Master of Sports Law and Business at Arizona State University. Each role has sharpened my skills in communication, strategy, and leadership, while giving me the chance to learn from incredible mentors and teams.

I’m focused on building a career at the intersection of sports, business, and innovation. Whether through advancing athlete branding strategies, driving data-informed marketing campaigns, or helping organizations grow, I’m passionate about making a meaningful impact in the sports industry. My journey is fueled by a commitment to continuous learning and a desire to shape opportunities where athletes, brands, and fans can connect in powerful ways.