My Story

I’ve always been drawn to the mix of business and sports and how numbers, stories, and strategy come together to create something bigger than the game itself. That interest led me to Texas Tech University, where I earned my degree in Marketing with a minor in Sport Management. It’s where I first started seeing how data and creativity can shape fan experiences and athlete brands, and it set the tone for everything I’ve done since. 

College gave me a foundation, but traveling changed my perspective. I spent seven months studying international business at ICMS in Sydney, Australia, where I learned how sports connect people in completely different cultures. On weekends I traveled, met new people, and even skied in New Zealand, experiences that taught me to adapt, communicate, and think globally.
When I came back, I dove straight into hands-on roles. I worked with Athletes Authority Sport Management, helping athletes build their personal brands and sponsorship campaigns. Not long after, I joined the Texas Rangers for spring training, supporting their media and communications team. Those experiences showed me how fast paced and rewarding the sports world can be when you are part of the team behind the scenes.