Welcome to My Work

Worked with over 500 student-athletes to help them develop their personal brands and NIL strategies. Created athlete bios and success stories that highlighted their entrepreneurial growth. 

A software concept designed to help college students make smarter decisions when selecting professors and courses. The platform aimed to simplify class planning by combining user reviews, performance data, and academic insights, helping students optimize their college experience through informed choices. 

Developed and executed a marketing campaign for an emerging alcohol brand aiming to grow its market presence. Led research, strategy, and creative work to define the target audience, shape brand messaging, and design promotional tactics that positioned the brand as authentic and premium. 

I supported ticket sales and community outreach for the Ford Championship, boosting student attendance through targeted ASU campaigns and engagement with athletics and alumni networks. I also organized on-site activations at ASU athletic events, assisted Admissions and Guest Services during tournament week, and contributed to operations and fan engagement for the Carlisle Arizona Women's Golf Classic on the Epson Tour.

Led a semester-long research project for a local art business looking to increase awareness among college students. Created surveys with over 150 responses, analyzed data using Qualtrics and Tableau, and presented insights that helped the business improve student engagement and marketing strategy. 

Competed in a national sports analytics competition focused on strategic decision-making around the NBA trade deadline. Collaborated with a small team to evaluate player performance metrics, salary cap implications, and long-term roster value. Our analysis emphasized how data-driven front office decisions can balance short-term success with future competitiveness, blending analytics, business, and basketball insight.